Definitions...

• What is the Google dance?
• What is a Search Engine?
• How do Search Engine Robots Work?
• Things that search engines look for
• Search engine optimization
• Search engine positioning
• Search engine placement
• Click popularity
• Meta tags
• Cloaking
• Spam, and how to avoid it
• What is "Pay-for-inclusion?"
• What is web site promotion?

Strategies...

• The benefits of automation
• Building links and link popularity
• The Deep Web and Dynamic Web Sites
• Reciprocal Links
• Growth of the Internet
• Monitoring your position on the Internet
• Strategies for building your web site
• Search Engine Marketing
• Search Engine Strategies
• Search Engine Optimization Process
• Web site optimization
• Pay for inclusion vs. pay per click
• SEO News